6 TIPS FOR SMALL BUSINESSES TO BUILD CRAZY BRAND AWARENESS ON SOCIAL MEDIA

Social media channels have made brand awareness to be an easy ride for small businesses. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok amongst many others are channels for free adverts and communication for brands. People use these channels daily in fact, it is an addiction for some people already. 

As business owners, you can’t turn a deaf ear to this trend because, if the majority of people spend a lot of time on these channels then not having your brand known there is death to your brand. And you must never forget that only brands with enough visibility will get patronage. How can you gain visibility without the right awareness? 

Social media permits every business owner to shoot their shots on social media which accounts for the high level of competition in getting the attention of prospective clients. Truth be told, your brand will remain in oblivion if you can’t deploy the right strategies to stand out, to give your brand crazy awareness for proper recognition through social media, follow these tips;

KNOW YOUR TARGET AUDIENCE

Your content strategy, brand message and all will be useless if you’re talking to the wrong people. Not everyone is interested in what you have to say therefore know where your interest is.

GIVE VALUE FOR FREE

Don’t just create valuable content, ensure it is relevant, and touch the pain points of your audience, make them run to your page for ideas and solutions.

ENGAGE MORE WITH VISUAL CONTENT

Considering the noise on social media, one way to grab attention is the usage of catchy visuals that makes your page a stop shop for passersby. 

LISTEN TO YOUR FANS/FOLLOWERS VOICE

Whatever you do in creating awareness is to make sure your clients find you trustworthy to do business with. Therefore, listening to their voice will help you to know how to get the attention of their lookalike.

TEST, MEASURE, AND OPTIMIZE ALL YOUR CONTENT AND CAMPAIGNS

Don’t be rigid! Know what works for your brand, and become a master in its usage.

MAKE YOUR CONTENT GO VIRAL!

Leverage paid ads to boost your valuable content, the more your reach, the better your awareness.

You can also check my last post on the top 4 social media tools to boost your brand visibility.

Have any questions about your social media strategy? Contact us

TOP 4 SOCIAL MEDIA TOOLS TO BOOST YOUR BRAND VISIBILITY

There is no point in running a business if no one knows what you sell? The advent of social media has avail small businesses the opportunity to increase their visibility in the most cost-effective way. To make this easier, there is a host of tools online with free or minimal cost access that would help every business owner to scale high in the online space.

If you have the time to utilize your mobile phones or sit behind your laptop, you can leverage the tools I will be sharing in this post to increase your brand awareness thereby boosting your visibility. That’s if you are not ready to hire professionals (Although, professionals will always do a better job). Some of these tools include; Graphics Tools (Canva, Adobe Spark, etc.), Content Curation Tools (Hootsuite, Buffer, etc.), Analytical Tools (Facebook Analytic, Analisa.io, etc.), Monitoring and Sharing Tools (Brand24, Sprout Social, etc.

GRAPHICS TOOLS

Instagram, blog posts, Facebook posts with nice visual representations will always attract more attention than regular text. These tools can be of help; 

CANVA: This is a free straightforward design tool with templates and room for personal expression. Designs of all kinds can be made using this tool. It requires less technicality. You can use the website or download the mobile App.

ADOBE SPARK: Another free online graphic tool with high resolution and multiple templates for designs. You can make animations, videos, and images using this tool.  Desygner, Snappa, etc.

CONTENT CURATION TOOLS

Automating your business process is one of the gifts you can gift your brand in 2021. You need tools like Hootsuite, IFTT, Buffer, etc. to schedule your content which will grant you the opportunity to show up on social media in a consistent manner especially with your timing. You can decide to create your content overnight and schedule it for posting. While going about your daily activities, these tools are busy working on your command.

ANALYTICAL TOOLS

Understanding how your audience responds and reacts to your content, offers, and ads will help you to understand if you’re talking to the right audience or not. Analytical tools give you insight into what your customers are saying, where they go, and what they are talking about. This will help your marketing goals in ways you can’t imagine. To get started, leverage the following tools: Facebook Analytics, Twitter Analytics, Analisa.io

MONITORING & SHARING TOOLS

You can track the progress of your competitors online, you can know what they say, do, and what people are saying about them. You can as well monitor what people are saying about your brand, the number of times you were mentioned, the topics you are tagged to, and lots more. These tools help you make the right decision about your brand. You can leverage any of these; Brand24, Sprout Social, etc. 

There are more than 4tools needed, but if you can utilize these very well, the result is ascertained. Which of the above tools do you use and which other would you recommend?

HOW TO OUTSMART YOUR COMPETITORS

The best way to make jaw breaking sales in your business is for you to dominate and be the authority in your niche. The only way to achieve this is by staying ahead of every competition. If you do not outsmart your competitors, it means you will only partake from the crumbs of customers that fall from the table of your competitors.

The following are the ways to outsmart your competitors:

KNOW YOUR COMPETITORS

It’s funny that some business owners do not know who is stopping them from having the customers they are trying to serve. If you don’t know your enemy on the battlefield, do you think winning is possible? As you try to grow your brand, keep an eye on your competition.

CONDUCT A COMPETITIVE ANALYSIS

A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. It helps you to understand the latest shift in the market and gives you the ability to determine the advantage and barrier of a particular product or service. It helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution.

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