There is no point in running a business if no one knows what you sell? The advent of social media has avail small businesses the opportunity to increase their visibility in the most cost-effective way. To make this easier, there is a host of tools online with free or minimal cost access that would help every business owner to scale high in the online space.

If you have the time to utilize your mobile phones or sit behind your laptop, you can leverage the tools I will be sharing in this post to increase your brand awareness thereby boosting your visibility. That’s if you are not ready to hire professionals (Although, professionals will always do a better job). Some of these tools include; Graphics Tools (Canva, Adobe Spark, etc.), Content Curation Tools (Hootsuite, Buffer, etc.), Analytical Tools (Facebook Analytic,, etc.), Monitoring and Sharing Tools (Brand24, Sprout Social, etc.


Instagram, blog posts, Facebook posts with nice visual representations will always attract more attention than regular text. These tools can be of help; 

CANVA: This is a free straightforward design tool with templates and room for personal expression. Designs of all kinds can be made using this tool. It requires less technicality. You can use the website or download the mobile App.

ADOBE SPARK: Another free online graphic tool with high resolution and multiple templates for designs. You can make animations, videos, and images using this tool.  Desygner, Snappa, etc.


Automating your business process is one of the gifts you can gift your brand in 2021. You need tools like Hootsuite, IFTT, Buffer, etc. to schedule your content which will grant you the opportunity to show up on social media in a consistent manner especially with your timing. You can decide to create your content overnight and schedule it for posting. While going about your daily activities, these tools are busy working on your command.


Understanding how your audience responds and reacts to your content, offers, and ads will help you to understand if you’re talking to the right audience or not. Analytical tools give you insight into what your customers are saying, where they go, and what they are talking about. This will help your marketing goals in ways you can’t imagine. To get started, leverage the following tools: Facebook Analytics, Twitter Analytics,


You can track the progress of your competitors online, you can know what they say, do, and what people are saying about them. You can as well monitor what people are saying about your brand, the number of times you were mentioned, the topics you are tagged to, and lots more. These tools help you make the right decision about your brand. You can leverage any of these; Brand24, Sprout Social, etc. 

There are more than 4tools needed, but if you can utilize these very well, the result is ascertained. Which of the above tools do you use and which other would you recommend?

What if Monday to Friday are the Weekends; while Saturday and Sunday are the Weekdays, Will the weekend still be for Holidays?

It’s quite hilarious how we flow with the trends we grow with without much questioning. The moment you start having a thought that’s against the status quo, you are either a weirdo or you are practically missing out on a great deal.

While I strongly believe that there are norms, I also believe that change is constant and anyone can change the narrative irrespective of who started it. Okay, before you come with an attack of what the holy book taught about working for six days and resting the seventh day, I think you should just imagine our calendar was designed wrongly.

Don’t you think the beginning of a new week in the calendar could have been the end of a week or even a midweek? Maybe there is nothing like 24 hours, maybe all of these were put in place to determine the way we think, act, and see things. Which accounts for your birthday, celebration because the Calendar said so.

No one dares change what date the calendar confirms, we work and walk by the message given to us either by our watch or calendar. If the weather is dark and it’s 1 pm, science has an explanation to make us understand it’s not night yet.

Continue reading “What if Monday to Friday are the Weekends; while Saturday and Sunday are the Weekdays, Will the weekend still be for Holidays?”

Is Entrepreneurship the Solution to Unemployment in Nigeria or the Advent of Another?

Most of the time we tend to see entrepreneurship as the solution to the unemployment condition of Nigeria, but in the real sense is it truly the solution or another disaster waiting to happen?

Nigeria Economy and system is one that makes life difficult for the common man, after spending years at the University, a common man finds it hard to get a befitting job. About 21.7 Million Youths are unemployed in Nigeria as at the time of writing this post, some of the employed are over-utilized and underpaid. It seems this order is going to continue for a long time.

That’s why smart Nigerian youths decided to go through the entrepreneurial journey and this has given rise to about 17.4million SMEs in Nigeria. People troop into the entrepreneurship world every day. It seems we have found a solution to unemployment since many people are now self-employed but, hey! It’s the beginning of another problem.

Most of these businesses never thrive beyond their first year, some manage to enter five years while some are just in business because the founder is still alive. No growth, no progress, and a rapid decline in sales. When these happen, they get tired, some fall into depression with the thought of how to repay loans, some become useless and some give up on life by throwing in the towel.

We cannot fold our arms to see this happen to the dreams and aspirations of people, we know entrepreneurship is great but, there is a need to do it the right way if we don’t want it to be another problem to our society.

Continue reading “Is Entrepreneurship the Solution to Unemployment in Nigeria or the Advent of Another?”