Ask any job seeker;
the most important document to them is their curriculum vitae or resume. But,
to employer; your cover letter seems to work the magic beyond whatever you have
in your CVor Resume. When you appear professional enough in your cover letter;
being shortlisted is 90% assured.
The reason is very
simple; the number of people that send CV for a singular offer is far beyond
what HR officers can successfully scrutinize so what would they look out for? Your
ability to give them a wow first impression; this could only be achieved
through your cover letter.
Continue reading “IN NEED OF CUSTOMERS?…..give professional impression”
At the start of any
business, one of the major concerns of every business owner is to place his
brand where it matters. You want to ensure that; the entire world notices what
you are selling. Marketing becomes the next concern of business owners after
To overcome this
concern, you will have to design flyers, write brochures, pay for bill boards,
and if you would like to be seen on the digital map, you will have to leverage
on all social media platforms for the sole reason of getting noticed.
All of these
efforts put together do not necessarily mean you will achieve the goal of your
business why? Many business owners pay attention to marketing and give less thoughtfulness
Continue reading “THE THIN LINE BETWEEN MARKETING & SELLING”
is a general belief that; if it costs more, it sure must be better – do you
agree with this too? High pricing policy doesn’t guarantee great sales; but it
sure gives your brand a presence that attracts high class personalities; which
guarantees improved profitability.
a business charges 40 percent more than his nearest competitor, it must have
near preternatural powers to invigorate its clients. Cold stone creamery sells
ice cream at a price higher than what you will get in Shoprite yet people
patronizes this brand and it makes sales like no man’s business.
and quality are inextricably linked in the minds of most customers. Price
yourself low and customers worry that you cannot be any good. Price yourself
high and you may become more exclusive, more experts, more of a draw.
Continue reading “POWER OF HIGH PRICING POLICY”