IN NEED OF CUSTOMERS?…..give professional impression

Ask any job seeker; the most important document to them is their curriculum vitae or resume. But, to employer; your cover letter seems to work the magic beyond whatever you have in your CVor Resume. When you appear professional enough in your cover letter; being shortlisted is 90% assured.

The reason is very simple; the number of people that send CV for a singular offer is far beyond what HR officers can successfully scrutinize so what would they look out for? Your ability to give them a wow first impression; this could only be achieved through your cover letter.

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THE THIN LINE BETWEEN MARKETING & SELLING

At the start of any business, one of the major concerns of every business owner is to place his brand where it matters. You want to ensure that; the entire world notices what you are selling. Marketing becomes the next concern of business owners after business launch.

To overcome this concern, you will have to design flyers, write brochures, pay for bill boards, and if you would like to be seen on the digital map, you will have to leverage on all social media platforms for the sole reason of getting noticed.

All of these efforts put together do not necessarily mean you will achieve the goal of your business why? Many business owners pay attention to marketing and give less thoughtfulness to selling.

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POWER OF HIGH PRICING POLICY

There is a general belief that; if it costs more, it sure must be better – do you agree with this too? High pricing policy doesn’t guarantee great sales; but it sure gives your brand a presence that attracts high class personalities; which guarantees improved profitability.

If a business charges 40 percent more than his nearest competitor, it must have near preternatural powers to invigorate its clients. Cold stone creamery sells ice cream at a price higher than what you will get in Shoprite yet people patronizes this brand and it makes sales like no man’s business.

Price and quality are inextricably linked in the minds of most customers. Price yourself low and customers worry that you cannot be any good. Price yourself high and you may become more exclusive, more experts, more of a draw.

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