HOW TO CREATE A WINNING CONTENT MARKETING PLAN AND CAMPAIGN IN 5 SIMPLE STEPS
Content marketing is the hot cake in the market right now, you wouldn’t want to have a business that is only known to your immediate family. And a few friends that are willing to patronize when you offer freebies. You want to get it all out there and meet with real people that will pay for the value you are giving. Now let’s consider five (5) simple ways that can help you create a compelling marketing strategy. This will help you grow your business and increase the ROI of your marketing budget.
SET SMART CONTENT MARKETING GOALS
What do you want to achieve? Why do you want to develop a content marketing strategy? You must understand your goals before setting out to decide the strategy you want to choose for your content marketing. Though, before you can successfully define a goal for your content marketing, it will be better if you can understand what marketing funnel is.
This is the beginning of your marketing journey. The top of the funnel is where you want your target audience to become aware of your brand. Here, you must ensure your content has the capacity to hold anyone down. An internet user has less than five seconds to determine whether to go on with particular content or not. Therefore, you want to utilize this opportunity to get a hold of your audience.
When your audience can successfully get to this point, it shows they are already evaluating your brand. Here, they will consider if your brand is really worth the trial. If you will be able to solve their problems; this is where you convert prospects to leads.
At the bottom of the funnel, this is where you have your call to action. When your audience engages with your content to this point, you must put in the necessaries that will make them become your customers. This is where you sell your product and/or services.