When determining your content marketing strategy, you must always bear in mind the marketing funnel; it will help you to plan accordingly. It will help you make plans that will bring about success in your business goal and your marketing goal.
Below are questions you may like to ask yourself when defining your content marketing goals
Do you want to;
Drive more traffic to your website for AdSense or you want people to click on your affiliate program?
Convert leads to paying customers?
Generate more leads?
Create brand awareness or establish your brand as an authority in your niche?
Your site visitors to buy a product or employ your service?
Whichever your marketing goal is, ensure it is SMART (Specific, Measureable, Achievable, Reliable and Time-bound)