We acknowledge that; your identity determines your success in business and as an individual. We believe your identity is who you are. Great Value without recognition is not good for business; hence, the need to make you known where it matters for potential customers to become actual leads.
We have this service first because it’s where it all starts (with you) and our design staff has years of experience and expertise in this field. Your brand and identity needs to be professional and, above all, consistent. Visual Identity is presenting your story in a way that “captures” its audience and gains respect through its dynamic and unique look. At UPEN, we design an entire visual plan for you and your brand, then “hit the pavement” (hard) to develop options that explore every possibility to ensure memorable identification. Our process permits you to have an idea of how we approach and work on your project. It will allow you to monitor progress and evaluate result. Whether it’s a logo, website, ad campaign, brochure, anything…it has to stand out and relay a product or message. We use the term consistency quite often because we know how important it is. Setting up and following through with corporate standards is the best way to accomplish this. Letting UPEN follow through with any future projects will guarantee it (100%).
We add significant value to brands by helping them create unique positions in the minds of customers. We acknowledge that; your identity determines your success in business and as an individual. We believe your identity is who you are. We cleverly tell your story via graphics design, we create your business and executive profile, and strategic branding is our major concern. We give your brand a face – brand new face that will create a warmth experience for your clients. We help in the registration and generating of business names. We write business plan and proposals.
Our IT/DIGITAL SERVICES include; website design, Online Campaigns, SEO Optimization, Blogging, social media accounts and website management and content marketing. We create the content and place it where it matters. We create contents in the form of animated videos, articles, info graphics etc. We choose the content that best suits your brand! Our team of experts is always ready to work with you in order to achieve the goal of your business.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
We create animated videos, creative articles and various blog posts – all for one purpose; to give the world accurate understanding of why they need you for their existence. Customer will never pay for what doesn’t add value to them, hence, we create story around your products and services to educate your potential customer with the right and accurate knowledge of the value you are offering for them to buy.
We create the best marketing strategy for your brand. We help our clients to approach customers by speaking the language they understand most. Anybody can create content, anybody can market content but, not just anybody can create content that drive traffic to your brand. What really makes us stand out is that: we will not only create content, we will also market the content to sell your brand.
You are in business because you want to make sales. We combine Marketing with public relations services to project your products and services to the world. We leverage on social media, media houses, magazines, business books and blogs. We research the market and come up with the best strategy for your brand. We give consultation services. We help in writing company brochures, customer digest and help you to get your message to the world. We handle all forms of communications.
Public relations (PR) are about managing reputation. At UPEN we use all forms of media and communication to build, maintain and manage the reputation of our clients by gaining understanding and support for our clients, as well as trying to influence opinion and behaviour. We represent the interest of our clients always. We give your information to the general public, we monitor feedbacks and reviews from your customers, and we present to you a well compiled report.
The reports gathered help us to give you professional advice that will improve your business and bring about profitability. We also go back to the customer and educate them about the improvement you’ve made as a result of their reviews. This will increase customers’ trust in you.
For individuals, public figure especially, requires a good hand to maintain his reputation in the public; we got you covered as well. Public relations is the practice of managing the spread of information between an individual or an organization and the public. This is what we do and we do best.
Reputation is Key for any business or individual to gain acceptance in the society. At UPEN we help our clients to build and maintain a consistent positive outlook in the society. We manage crisis, build damaged reputations for both business and individuals; we also engage in politics lobbying. We also help our clients to build and maintain a consistent online and offline presence.
You don’t have to allow your competitor set up propaganda against your brand before you see a need to protect your reputation. Are you aware that; reputation risk occurs to an organization either guilty or not. The bad part is; rumour spreads faster than good news. At UPEN we are constantly monitoring the progress of our clients, we protect their reputation which includes name, logo, product and other things associated with their brands in order to be sure of their safety.
Our radar is always on to detect every impersonation against our clients and bring the perpetrators to book. To also ensure that your staff is in compliance with the set standard of your brand, we send team of mystery shoppers to your organization. The reports compiled by the team will help you to understand the need of your organization and we are committed to help you meet such need.
Personnel development covers activities that improve awareness and identity, develop talents and potential, build human capital and facilitate employ-ability, enhance the quality of life and contribute to the realization of dreams and aspirations of individuals within an organization which will enhance corporate goal attainment.
The success of every organization is dependent on the efficiency of the human capital. At UPEN we have the team of experienced and certified managers who will develop your personnel.
Human capital development is a major part of what we do. We train individuals to be a better version of themselves in career and business. Our team comprise of certified human resource manager that will ensure your business portrays the kind of identity that will make you stand out.
We achieve this via; staff training in organizations on customer service and retention, team work, and selling strategies. We help our client to design appraisal policies, Standard of Operations, and offers Mystery shopping activities. We can also help you in the recruitment process to ensure best hands are employed. We can also do well to help you design power points for your pitch and speech.
We organize seminars and workshops for organizations and partner with organizations. We also train management and the entire staff members on corporate leadership.