5 Ways to Grow your Brand with Digital Marketing

Having a digital marketing strategy in place is not all you need to grow your brand, the application of each strategy will help. There are many ways to grow your brand but I will stick to explaining 5 Ways to Grow your Brand with Digital Marketing. For clarity, digital Marketing simply means “marketing over the internet” so I will be taking you through the process of using the internet to grow your brand.

Learn How to Grow Your Brand with Digital Marketing in 5 simple ways;

  1. SPONSORED ADVERTS
  2. SEO
  3. BE LOUD WITH CONTENT
  4. RUN CUSTOMERS REFERRALS
  5. CREATE AN ENGAGING COMMUNITY

SPONSORED ADVERTS

Don’t expect massive awareness without the readiness to invest resources in marketing. The online space places premium on brands that pay to access their data over those who prefer to get it for free, You can try Facebook paid ads, pay-per-click for google AdWords, LinkedIn, Instagram Sponsored ads, etc. For this to be active, create nice copies and you can create irresistible offers to serve as lead magnets to access the large volume of data on the internet.

SEO

Any brand that leverages SEO has a higher chance of ranking high on google, which automatically brings them to the fore of their target audience’s minds. Brand growth is easier when people who need their services can easily find them online as the right solution when they seek one. And the beauty is; it costs nothing to utilize SEO.

BE LOUD WITH CONTENT

Stop telling customers to come and buy what you are selling, give them reasons that will make them run after you. The best way to do this is; let the audience buy your content with engagement, emails, loyalty, and trust for your brand. Never give your content for FREE make sure it either increases your followers, engagement, or conversions.

RUN CUSTOMERS’ REFERRAL PROGRAM

I will call this mini-affiliate marketing! Give the task to your audience and give the ones that could cause an increase in your website traffic, and social media success a gift that would worth the kind of audience they brought in for you.

CREATE AN ENGAGING COMMUNITY

Ensure you own your audience, have a community that trusts you, and are always willing to hear and share what you have to say. It is a community of loyal customer that wants to grow with you.

Digital marketing is the life of every brand that desires to reach a wide range of prospects, utilizing the best strategy will help you to outsmart your competitions.

CONTENT MARKETING STRATEGY – 5 practical steps to grow your business using content marketing

You don’t want your business to walk on thin ice; that is why it is important to put in place a professional Content Marketing Strategy. That will aid the growth of your business. It is no longer news that; traditional marketing is fading off gradually and the entire world is tending towards doing business digitally. Recently, SEMrush made it clear that; businesses using professional content marketing strategy land 434% more search engine results pages (SERPs). And generate 97% more backlinks than businesses that neglect content marketing. It is worthy of note that; these results increase sales leads and costs them 62% less. When compared with what they would spend on traditional marketing.

Consumers tend to search for what they want online before visiting a physical store. This accounts for the reason we have tremendous growth in eCommerce in recent years. The decline in traditional marketing has made many service providers lose clients to others that leverage the internet to market their services. As a forward-thinking entrepreneur or business owner, you wouldn’t want your business to become obsolete. Hence, the need to take the right step before it is too late.

Continue reading “CONTENT MARKETING STRATEGY – 5 practical steps to grow your business using content marketing”

COVID-19 AND BUSINESS CONTINUITY

We cannot but pay attention to the hottest but dreadful news in town – COVID-19 (Corona virus) if truly we are in #business and its continuity is our priority. WHO has recently declared this highly contagious disease a #pandemic.

Globally, there have been over 182,000 confirmed cases (those who have tested positive) and about 7,100 deaths (Just in 4 months!). Corona has forced countries to close borders against one another, no matter the level of political affinity or international alignment. Hence, EU+UK would not be able to travel to the US in the next one month. Even, within the EU, Germany, France, Spain, etc. are declaring lockdowns and closing borders against entry for non-citizens! Schools and markets have been closed and people are working from home.

African countries are not left out and recently, Nigeria bans entry for travelers from thirteen countries because of five confirmed cases of corona virus. The restriction will apply to travelers from countries with more than 1,000 cases. They include China, Italy, Iran, South Korea, Spain, Japan, France, Germany, the United States, Norway, UK, Netherlands and Switzerland; this takes effect from March 20.

Continue reading “COVID-19 AND BUSINESS CONTINUITY”