5 Ways to Grow your Brand with Digital Marketing

Having a digital marketing strategy in place is not all you need to grow your brand, the application of each strategy will help. There are many ways to grow your brand but I will stick to explaining 5 Ways to Grow your Brand with Digital Marketing. For clarity, digital Marketing simply means “marketing over the internet” so I will be taking you through the process of using the internet to grow your brand.

Learn How to Grow Your Brand with Digital Marketing in 5 simple ways;

  1. SPONSORED ADVERTS
  2. SEO
  3. BE LOUD WITH CONTENT
  4. RUN CUSTOMERS REFERRALS
  5. CREATE AN ENGAGING COMMUNITY

SPONSORED ADVERTS

Don’t expect massive awareness without the readiness to invest resources in marketing. The online space places premium on brands that pay to access their data over those who prefer to get it for free, You can try Facebook paid ads, pay-per-click for google AdWords, LinkedIn, Instagram Sponsored ads, etc. For this to be active, create nice copies and you can create irresistible offers to serve as lead magnets to access the large volume of data on the internet.

SEO

Any brand that leverages SEO has a higher chance of ranking high on google, which automatically brings them to the fore of their target audience’s minds. Brand growth is easier when people who need their services can easily find them online as the right solution when they seek one. And the beauty is; it costs nothing to utilize SEO.

BE LOUD WITH CONTENT

Stop telling customers to come and buy what you are selling, give them reasons that will make them run after you. The best way to do this is; let the audience buy your content with engagement, emails, loyalty, and trust for your brand. Never give your content for FREE make sure it either increases your followers, engagement, or conversions.

RUN CUSTOMERS’ REFERRAL PROGRAM

I will call this mini-affiliate marketing! Give the task to your audience and give the ones that could cause an increase in your website traffic, and social media success a gift that would worth the kind of audience they brought in for you.

CREATE AN ENGAGING COMMUNITY

Ensure you own your audience, have a community that trusts you, and are always willing to hear and share what you have to say. It is a community of loyal customer that wants to grow with you.

Digital marketing is the life of every brand that desires to reach a wide range of prospects, utilizing the best strategy will help you to outsmart your competitions.

COVID-19 AND BUSINESS CONTINUITY

We cannot but pay attention to the hottest but dreadful news in town – COVID-19 (Corona virus) if truly we are in #business and its continuity is our priority. WHO has recently declared this highly contagious disease a #pandemic.

Globally, there have been over 182,000 confirmed cases (those who have tested positive) and about 7,100 deaths (Just in 4 months!). Corona has forced countries to close borders against one another, no matter the level of political affinity or international alignment. Hence, EU+UK would not be able to travel to the US in the next one month. Even, within the EU, Germany, France, Spain, etc. are declaring lockdowns and closing borders against entry for non-citizens! Schools and markets have been closed and people are working from home.

African countries are not left out and recently, Nigeria bans entry for travelers from thirteen countries because of five confirmed cases of corona virus. The restriction will apply to travelers from countries with more than 1,000 cases. They include China, Italy, Iran, South Korea, Spain, Japan, France, Germany, the United States, Norway, UK, Netherlands and Switzerland; this takes effect from March 20.

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