Social media channels have made brand awareness to be an easy ride for small businesses. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok amongst many others are channels for free adverts and communication for brands. People use these channels daily in fact, it is an addiction for some people already.
As business owners, you can’t turn a deaf ear to this trend because, if the majority of people spend a lot of time on these channels then not having your brand known there is death to your brand. And you must never forget that only brands with enough visibility will get patronage. How can you gain visibility without the right awareness?
Social media permits every business owner to shoot their shots on social media which accounts for the high level of competition in getting the attention of prospective clients. Truth be told, your brand will remain in oblivion if you can’t deploy the right strategies to stand out, to give your brand crazy awareness for proper recognition through social media, follow these tips;
KNOW YOUR TARGET AUDIENCE
Your content strategy, brand message and all will be useless if you’re talking to the wrong people. Not everyone is interested in what you have to say therefore know where your interest is.
GIVE VALUE FOR FREE
Don’t just create valuable content, ensure it is relevant, and touch the pain points of your audience, make them run to your page for ideas and solutions.
ENGAGE MORE WITH VISUAL CONTENT
Considering the noise on social media, one way to grab attention is the usage of catchy visuals that makes your page a stop shop for passersby.
LISTEN TO YOUR FANS/FOLLOWERS VOICE
Whatever you do in creating awareness is to make sure your clients find you trustworthy to do business with. Therefore, listening to their voice will help you to know how to get the attention of their lookalike.
TEST, MEASURE, AND OPTIMIZE ALL YOUR CONTENT AND CAMPAIGNS
Don’t be rigid! Know what works for your brand, and become a master in its usage.
MAKE YOUR CONTENT GO VIRAL!
Leverage paid ads to boost your valuable content, the more your reach, the better your awareness.
You can also check my last post on the top 4 social media tools to boost your brand visibility.
Have any questions about your social media strategy? Contact us