THE THIN LINE BETWEEN MARKETING & SELLING

At the start of any business, one of the major concerns of every business owner is to place his brand where it matters. You want to ensure that; the entire world notices what you are selling. Marketing becomes the next concern of business owners after business launch.

To overcome this concern, you will have to design flyers, write brochures, pay for bill boards, and if you would like to be seen on the digital map, you will have to leverage on all social media platforms for the sole reason of getting noticed.

All of these efforts put together do not necessarily mean you will achieve the goal of your business why? Many business owners pay attention to marketing and give less thoughtfulness to selling.

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POWER OF HIGH PRICING POLICY

There is a general belief that; if it costs more, it sure must be better – do you agree with this too? High pricing policy doesn’t guarantee great sales; but it sure gives your brand a presence that attracts high class personalities; which guarantees improved profitability.

If a business charges 40 percent more than his nearest competitor, it must have near preternatural powers to invigorate its clients. Cold stone creamery sells ice cream at a price higher than what you will get in Shoprite yet people patronizes this brand and it makes sales like no man’s business.

Price and quality are inextricably linked in the minds of most customers. Price yourself low and customers worry that you cannot be any good. Price yourself high and you may become more exclusive, more experts, more of a draw.

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YOUR BRAND NEEDS A TEMPLATE

Every brand needs a template to work with if success is the destination! Do you remember the time when the auditorium for Synagogue for all nations – T.B Joshua’s Church collapsed and attracted both the media and law enforcement agency’s attention? If you follow the story very well, news had it that; what was built is different from what the plan stated. Think about it; if an alteration in a plan can be that disastrous, how much more constructing a building without plan? If you don’t want a sudden collapse of your brand, get a business plan for yourself.

Entrepreneurship in my own sense consists of two steps; Exploration and Exploitation. The first step is that period when you are using your intuition and observation to identify certain means of competitive edge advantage. When you are having critical thinking in order to generate ideas; you are exploring while exploitation on the other hand explains that stage where you are turning an idea into a plan and a business that can be sold for money.

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