There is no point in running a business if no one knows what you sell? The advent of social media has avail small businesses the opportunity to increase their visibility in the most cost-effective way. To make this easier, there is a host of tools online with free or minimal cost access that would help every business owner to scale high in the online space.

If you have the time to utilize your mobile phones or sit behind your laptop, you can leverage the tools I will be sharing in this post to increase your brand awareness thereby boosting your visibility. That’s if you are not ready to hire professionals (Although, professionals will always do a better job). Some of these tools include; Graphics Tools (Canva, Adobe Spark, etc.), Content Curation Tools (Hootsuite, Buffer, etc.), Analytical Tools (Facebook Analytic,, etc.), Monitoring and Sharing Tools (Brand24, Sprout Social, etc.


Instagram, blog posts, Facebook posts with nice visual representations will always attract more attention than regular text. These tools can be of help; 

CANVA: This is a free straightforward design tool with templates and room for personal expression. Designs of all kinds can be made using this tool. It requires less technicality. You can use the website or download the mobile App.

ADOBE SPARK: Another free online graphic tool with high resolution and multiple templates for designs. You can make animations, videos, and images using this tool.  Desygner, Snappa, etc.


Automating your business process is one of the gifts you can gift your brand in 2021. You need tools like Hootsuite, IFTT, Buffer, etc. to schedule your content which will grant you the opportunity to show up on social media in a consistent manner especially with your timing. You can decide to create your content overnight and schedule it for posting. While going about your daily activities, these tools are busy working on your command.


Understanding how your audience responds and reacts to your content, offers, and ads will help you to understand if you’re talking to the right audience or not. Analytical tools give you insight into what your customers are saying, where they go, and what they are talking about. This will help your marketing goals in ways you can’t imagine. To get started, leverage the following tools: Facebook Analytics, Twitter Analytics,


You can track the progress of your competitors online, you can know what they say, do, and what people are saying about them. You can as well monitor what people are saying about your brand, the number of times you were mentioned, the topics you are tagged to, and lots more. These tools help you make the right decision about your brand. You can leverage any of these; Brand24, Sprout Social, etc. 

There are more than 4tools needed, but if you can utilize these very well, the result is ascertained. Which of the above tools do you use and which other would you recommend?