marketing Archives - UPEN BUSINESS COMMUNICATION

5 TOP BENEFITS OF USING ANDROID PHONES

The benefits of using android phones cannot be underestimated. Sometimes we have some really great stuff at hand without the understanding of what they can do for us until we dedicate enough time to explore them. These top 5 benefits of using android phones are the benefits you might not have explored. They are beyond the basics you know.

A few days ago I wrote about the fact that; Knowledge is power and I got so many fantastic responses. In fact, a friend took it further, he said; knowledge is power and applied knowledge is a superpower! That’s some fantastic words on marble! It simply means there is a place of action for knowledge to be useful.

Meanwhile, free time available to me during this lockdown increased my appetite for knowledge, so I decided to explore what I can do with the android phone I’m holding. I was wowed at my discovery and I find it good to share with my audience. I can’t speak for the iPhone now, that’ll be a post for another day.

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THE THIN LINE BETWEEN MARKETING & SELLING

At the start of any business, one of the major concerns of every business owner is to place his brand where it matters. You want to ensure that; the entire world notices what you are selling. Marketing becomes the next concern of business owners after business launch.

To overcome this concern, you will have to design flyers, write brochures, pay for bill boards, and if you would like to be seen on the digital map, you will have to leverage on all social media platforms for the sole reason of getting noticed.

All of these efforts put together do not necessarily mean you will achieve the goal of your business why? Many business owners pay attention to marketing and give less thoughtfulness to selling.

POWER OF HIGH PRICING POLICY

There is a general belief that; if it costs more, it sure must be better – do you agree with this too? High pricing policy doesn’t guarantee great sales; but it sure gives your brand a presence that attracts high class personalities; which guarantees improved profitability.

If a business charges 40 percent more than his nearest competitor, it must have near preternatural powers to invigorate its clients. Cold stone creamery sells ice cream at a price higher than what you will get in Shoprite yet people patronizes this brand and it makes sales like no man’s business.

Price and quality are inextricably linked in the minds of most customers. Price yourself low and customers worry that you cannot be any good. Price yourself high and you may become more exclusive, more experts, more of a draw.