CONTENT MARKETING STRATEGY – 5 practical steps to grow your business using content marketing

You don’t want your business to walk on thin ice; that is why it is important to put in place a professional Content Marketing Strategy. That will aid the growth of your business. It is no longer news that; traditional marketing is fading off gradually and the entire world is tending towards doing business digitally. Recently, SEMrush made it clear that; businesses using professional content marketing strategy land 434% more search engine results pages (SERPs). And generate 97% more backlinks than businesses that neglect content marketing. It is worthy of note that; these results increase sales leads and costs them 62% less. When compared with what they would spend on traditional marketing.

Consumers tend to search for what they want online before visiting a physical store. This accounts for the reason we have tremendous growth in eCommerce in recent years. The decline in traditional marketing has made many service providers lose clients to others that leverage the internet to market their services. As a forward-thinking entrepreneur or business owner, you wouldn’t want your business to become obsolete. Hence, the need to take the right step before it is too late.

Continue reading “CONTENT MARKETING STRATEGY – 5 practical steps to grow your business using content marketing”

COVID-19 AND BUSINESS CONTINUITY

We cannot but pay attention to the hottest but dreadful news in town – COVID-19 (Corona virus) if truly we are in #business and its continuity is our priority. WHO has recently declared this highly contagious disease a #pandemic.

Globally, there have been over 182,000 confirmed cases (those who have tested positive) and about 7,100 deaths (Just in 4 months!). Corona has forced countries to close borders against one another, no matter the level of political affinity or international alignment. Hence, EU+UK would not be able to travel to the US in the next one month. Even, within the EU, Germany, France, Spain, etc. are declaring lockdowns and closing borders against entry for non-citizens! Schools and markets have been closed and people are working from home.

African countries are not left out and recently, Nigeria bans entry for travelers from thirteen countries because of five confirmed cases of corona virus. The restriction will apply to travelers from countries with more than 1,000 cases. They include China, Italy, Iran, South Korea, Spain, Japan, France, Germany, the United States, Norway, UK, Netherlands and Switzerland; this takes effect from March 20.

Continue reading “COVID-19 AND BUSINESS CONTINUITY”

THE THIN LINE BETWEEN MARKETING & SELLING

At the start of any business, one of the major concerns of every business owner is to place his brand where it matters. You want to ensure that; the entire world notices what you are selling. Marketing becomes the next concern of business owners after business launch.

To overcome this concern, you will have to design flyers, write brochures, pay for bill boards, and if you would like to be seen on the digital map, you will have to leverage on all social media platforms for the sole reason of getting noticed.

All of these efforts put together do not necessarily mean you will achieve the goal of your business why? Many business owners pay attention to marketing and give less thoughtfulness to selling.

Continue reading “THE THIN LINE BETWEEN MARKETING & SELLING”