HOW TO OUTSMART YOUR COMPETITORS

The best way to make jaw breaking sales in your business is for you to dominate and be the authority in your niche. The only way to achieve this is by staying ahead of every competition. If you do not outsmart your competitors, it means you will only partake from the crumbs of customers that fall from the table of your competitors.

The following are the ways to outsmart your competitors:

KNOW YOUR COMPETITORS

It’s funny that some business owners do not know who is stopping them from having the customers they are trying to serve. If you don’t know your enemy on the battlefield, do you think winning is possible? As you try to grow your brand, keep an eye on your competition.

CONDUCT A COMPETITIVE ANALYSIS

A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. It helps you to understand the latest shift in the market and gives you the ability to determine the advantage and barrier of a particular product or service. It helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution.

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CONTENT MARKETING STRATEGY – 5 practical steps to grow your business using content marketing

You don’t want your business to walk on thin ice; that is why it is important to put in place a professional Content Marketing Strategy. That will aid the growth of your business. It is no longer news that; traditional marketing is fading off gradually and the entire world is tending towards doing business digitally. Recently, SEMrush made it clear that; businesses using professional content marketing strategy land 434% more search engine results pages (SERPs). And generate 97% more backlinks than businesses that neglect content marketing. It is worthy of note that; these results increase sales leads and costs them 62% less. When compared with what they would spend on traditional marketing.

Consumers tend to search for what they want online before visiting a physical store. This accounts for the reason we have tremendous growth in eCommerce in recent years. The decline in traditional marketing has made many service providers lose clients to others that leverage the internet to market their services. As a forward-thinking entrepreneur or business owner, you wouldn’t want your business to become obsolete. Hence, the need to take the right step before it is too late.

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COVID-19 AND BUSINESS CONTINUITY

We cannot but pay attention to the hottest but dreadful news in town – COVID-19 (Corona virus) if truly we are in #business and its continuity is our priority. WHO has recently declared this highly contagious disease a #pandemic.

Globally, there have been over 182,000 confirmed cases (those who have tested positive) and about 7,100 deaths (Just in 4 months!). Corona has forced countries to close borders against one another, no matter the level of political affinity or international alignment. Hence, EU+UK would not be able to travel to the US in the next one month. Even, within the EU, Germany, France, Spain, etc. are declaring lockdowns and closing borders against entry for non-citizens! Schools and markets have been closed and people are working from home.

African countries are not left out and recently, Nigeria bans entry for travelers from thirteen countries because of five confirmed cases of corona virus. The restriction will apply to travelers from countries with more than 1,000 cases. They include China, Italy, Iran, South Korea, Spain, Japan, France, Germany, the United States, Norway, UK, Netherlands and Switzerland; this takes effect from March 20.

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